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Standard Corporate Logo
WITS Name
The Color System
Typographic System
VI File and Updates
Misuse of Background
When selecting a background, it is very important to ensure that the logo's readability and visual integrity would not be compromised. The background should not be cluttered or busy, the color and value should be able to generate a marked contrast with the logo. The following examples illustrate some common mistakes in background selection.

A. Do not put the logo on backgrounds that has simular values and colors.
B. When the logo is placed on a busy background, its appearance becomes less distinct and the corporate identification is weakened.
C. The logo should not appear on backgrounds where typographic elements or similar images are part of the background.
D. The logo should not be reversed white on a light background that does not provide a strong contrast.


Unacceptable Use of the Logo
To reinforce corporate identification, it is important to use the logo correctly and consistently. The following demonstrations illustrate some of the most common misuse of the logo.
A. Do not scale and distort the logo disproportionately.
B. Do not alter the logo in any way.
C. Do not transpose the corporate colors.
D. Do not replace the corporate colors with other colors except in one-color reproduction (refer to pages 1/19G and 1/19H).
E. Do not screen the corporate colors.
F. Do not add drop shadow to the logo.
G. Do not outline the logo.
H. Do not outline the logo in white when placing the logo on a color background.
I. Do not put stripes or try to place any other patterns over the logo.
J. Do not try to combine the logo with any graphic elements, such as rules.
K. Do not add patterns or other graphic elements to the logo.
L. Do not change the solid colors of the logo to a gradient.
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