Standard Corporate Logo
The Color System
Logo on a Photographic Background
VI File and Updates
Corporate Typefaces

To maintain the high standards of design and to enhance the unity and integrity of all levels of corporate communications, a well-coordinated system of typography is absolutely important. Specified typefaces
will be used in all kinds of corporate communication materials.

The Helvetica family is specified for use in communications
using Roman alphabets. Both Helvetica Bold and Helvetica Regular are specified.
Lin Gothic Bold and Lin Gothic Medium are chosen for Chinese corporate communications. Helvetica Bold

Helvetica Regular

Lin Gothic Bold

Lin Gothic Medium

The version of Helvetica fonts specified in this guideline is most preferred.
If the specified version is not available,
Helvetica Neue 55 Roman
can be the substitute for Helvetica Regular, and
Helvetica Neue 75 Bold
can be the substitute for Helvetica Bold.
Download Helvetica
Download Lin Gothic

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